The market is currently overwhelmed with bids on shares. The market value of Cadbury who’s various products -- Halls, Trebor, Green & Blacks, Maynards and Trident chewing gum – rose to £12.7bn. The billionaire, Mr Peltz is now the U.K’s fourth largest investor. Mr Peltz’s experience in the US soft drinks market may show that he saw potential value in the Cadburys business.  

Cadbury owns several top fizzy drinks or “soda” brands in the U.S.A, Canada and Mexico; these include Sunkist, Dr. Pepper and 7UP. Cadbury generates 40% of all its sales in America. Last month it revealed a 9% increase in profits last year soaring to £931m. However, its reputation was badly damaged when they were legally forced to return more than 1million bars of chocolate because of an outbreak of the deadly disease salmonella. 

Mr. Peltz informed Cadbury of his bid in shares and Cadbury reacted with a section 212 notice designed to expose all matters concerning his ownership over the shares. Last year Mr Peltz took out £388m worth of shares in the underperforming US food group Heinz.

By Jack, Alex and Adam